Welcome to The Idea.

We’re a weekly newsletter on everything new and innovative in media from @AtlanticMedia. To receive the newsletter, subscribe here!

Hi! And welcome to The Idea. We’re produced by the Strategy Research team at Atlantic Media, home of The Atlantic, Quartz, National Journal, and Government Executive.

On The Idea’s Medium page, you’ll find everything you love about The Idea, plus more. We’ll be posting our archives on this page, as well as additional content from our Subscriber Spotlight and other favorite sections. In the near future, you can expect to find exclusive research from our team — the same stuff used to inform strategy at all of the Atlantic Media brands.

We’re excited about our journey on Medium, and hope you are too! In the meantime, give us a follow and subscribe to the newsletter using this form. See you soon!