What a Taco Truck can Teach You About Business
King ship Pod No. 3 from IDEO Futures
In King Ship Pod No. 3 Joe and Diego discuss a foundational element of Venture Design at IDEO: DDP.
Otherwise known as Discovery Driven Planning, or its more recent incarnation, Discovery Driven Growth, DDP is one of the tools we use to design businesses. We start the pod by describing what DDP is, and why we love it. DDP… it’s totally OTT!
We continue by diving deeper into the intricacies of DDP by walking through a simple example, a taco truck business. You can download the spreadsheet here and follow along with us.
Also, robots.
To wrap up, Joe and Diego share this week’s stories that inspired them. Joe shares how an article on the future of iced coffee helped him think about the false choice between quality and scale in a business. Diego talks about what Alex Zanardi taught him about touching the sky and the power of optimism.
We hope you enjoy the discussion, as always send us your thoughts on DDP or anything else!
