Creating Breakthrough Ideas: A Q&A With ‘The Imagination Gap’ Author Brian Reich

A conversation with Jackie Huba for Forbes

Everyone has imagination. Imagination helps us see new possibilities for the future, navigate in times of uncertainty, and spark new ideas. But most of us do not know how to use imagination to its fullest potential or how to harness the power of imagination to overcome obstacles. The result: our most important ideas and biggest ambitions never turn in to reality.

This is the “imagination gap.”

Bestselling author Brian Reich wants to help people bridge this gap in his new book, The Imagination Gap: Stop Thinking the Way You Should and Start Making Extraordinary Things Happen. I asked Brian to talk about his new book and it’s implications, especially for marketers. Here’s our discussion.

Go to Forbes to read the interview.