Praise for The Imagination Gap
“To get from point A to point B requires logic. To get anywhere worthwhile requires imagination. Imagination is the next big thing, and Brian Reich gives us the keys to harness the power of our imagination. We need to explore new, ambitious ideas and this is the book to help us do it.” — Erik Qualman, best-selling author of Socialnomics
“We can’t solve problems by using the same thinking that created them. Imagination is a gift and not something to be suppressed. Brian helps us unlock the imagination needed to ideate and deliver real world solutions.” — Brian Solis, digital analyst, anthropologist, futurist, author of X: The Experience When Business Meets Design
“For almost three decades, I have worked to create and advance some of the foremost purpose-focused initiatives undertaken by major corporations and brands. I have learned a lot, and shared a lot, in that time,and I know there is much more we need to achieve. To truly change the world, we must use our imagination as never before. Brian has issued a challenge that everyone — from executives to everyday people — can and should embrace. This book serves as blueprint to make extraordinary things happen.” — Carol Cone, CEO, The Purpose Collaborative
“Imagination is the next big thing, and Brian Reich has given imagination the attention it deserves. He explains why imagination is critical to our success, in business, education, politics, media, and every other sector, and what it will take to harness our imagination as never before. Ignore this conversation at your own peril.” — Malcolm Netburn, Chairman & CEO, CDS Global (a Hearst Company)
“No one in the social change sector is better equipped than Brian Reich to offer advice about how to think differently about problems we face today. He gives us a method to explore new, big, ambitious ideas, ways to develop new models and techniques for stretching our imagination.” — Beth Kanter, The Happy Healthy Nonprofit: Strategies for Impact
“I wrote a book that explained how our ability to stay connected — constantly, instantly, and globally — was dramatically changing our world. Now, the world faces great challenges, and confronting them will require thinking very differently than we have to date. It is time to explore big new ideas, and develop new models and methods. That will require imagination. And this book provides the guidance we all need to use and apply our imagination more and better than ever before.” — Nicco Mele, Director, Shorenstein Center on Media, Politics and Public Policy and author of The End of Big
“Brian Reich is a relentless advocate for change. His laser-sharp vision and ability to zoom into the essence and core of things is extraordinary. He has spent his life figuring out how to make the world abetter place through his actions. Brian does not waste time; he always turns directly toward the most pressing issues. He is an optimist, never giving up on the opportunities around him and always sees potential to reshape the world. In The Imagination Gap, he explores a completely fresh angle on how to develop and pursue big, important ideas. Imagination is something we all have, but we have shut it down in fear of too much risk, in fear of looking different. Well, we shouldn’t. Brian helps us imagine what is possible if we didn’t.” — Helen Sildna, founder of Tallinn Music Week
