Jen Groover Talks About Her News Book ‘The MORE Method’, Life & Entrepreneurial Journey

Surabhi Verma
Nov 15, 2019 · 6 min read

Jen Groover is a world-renowned entrepreneur, motivational speaker, author, and leader. She recently talked about her new book ‘The MORE Method’ and also gave us many important details about her life, work, and entrepreneurial journey.

When we asked Groover on how she discovered her passion for building empires and inspiring lives, she stated, “ I believe the desire began when I was young, there was a lot of fighting and stress around money in my house and I would see how many of my other friends’ lives were and I want to be able to intentionally create my adult life like their lives were. I was always curious as to what people did to be successful and stay happy. I would ask a lot of questions and observe. When I started my first business after college in the fitness industry I was blown away how I was finally able to do what I loved and making money doing it. I also felt so fulfilled helping and inspiring others. Once you get a sense of it you never want to lose it. Therefore, I just kept building on it. I constantly invested in my personal and professional growth, hired great mentors, read ferociously, went to events, socialized with incredible people doing incredible things, and most importantly, after understanding how to master my mindset, I wouldn’t allow other people’s limiting beliefs to become mine. So I created my path and will continue to do.”

She also detailed the core idea behind writing her book and said, “ The MORE Method: The Simple Desire To Get MORE of Everything You Desire in Life, was written as the culmination of my 20 years of teaching human potential. My goal was to take multiple disciplines and many years of experience and create a formula/methodology that could teach anyone at any stage of life how to uplevel and get more of what they desire. There are so many layers in teaching human potential and so many disciplines I pull from to teach it, this was quite a feat. I desired to figure out how to take content that can be deep and make it light and digestible, while still being instantly impactful. I kept thinking about this goal and the clarity of the name, methodology, and framework came to me in the middle of the night, as many of my moments of clarity do.”

She further explained the actual meaning of the MORE acronym and bifurcated into sections. Groover mentioned, “M=MINDFULNESS. To get more of everything we desire, we need to consistently be mindful of where “we are” and how our beliefs and habits are creating our current reality and what needs to change to create a new reality. To do that I share a “mindfulness auditing system” to consistently evaluate all the various aspects of our lives to be mindful of and how they are impacting our evolution positively or negatively. For example, the first thing on the auditing checklist is “thoughts”. This challenges the reader to evaluate the quality of their thoughts. Are their thoughts supporting their next level self, or keeping them stagnant?

O=Optimization of Body and Brain. The one thing we can control the most in this world is how we treat ourselves. And how we treat our bodies/brains affects how we feel, and how we feel affects everything else we do. In this part of the book I connect the dots for the reader in how optimizing our physiological state optimizes our mental and emotional state and when all are optimized we have more energy, mental clarity, creativity, etc, which in turns increase our productivity, connectivity to others, our ability to be more patient, strategic and so much more. I also have created an auditing checklist for physiological optimization too, so when someone feels off track they can look at the list and quickly identify what they have gotten off track with.

R= Responsive versus Reactive Lifestyle. In this section, I introduce emotional intelligence in an easily digestible way by teaching what I call “Mindset Shifts”. These are lessons, mostly about perspectives that can instantly change how you view or handle something. For example, I teach, “Nothing has meaning until you give it meaning”. This empowers the reader to realize they are responsible for the meaning they are giving things. This is a powerful lesson for people to instantly giving new meaning to the stories or experiences that trigger then or hold them back. This can move the reader from a victim to victor. For example, if someone is doing something you want to react to, repeating this mantra, will challenge your brain to give the situation a new meaning so you can not be as affected and respond to the situation more effectively. This section dives into relationships and how to navigate them more effectively. The more we can control how we view things and master how we handle people and situations the more harmonious our lives will be and the more we will get what we desire.

E=Excelling in all Aspects of Life. Here I discuss the theory of wholistic success and share with the reader the importance of understanding inter-connectedness of all aspects of our lives; Health and Well-Being, Relationships, Finances and Achievement, and Personal Evolution.

I end the book by discussing how to apply all of these lessons to life today and every day forward to truly get MORE of everything they desire, in all aspects of life. What was the book writing process like, especially when you had to curate an intricate piece of work that entails 20 years of knowledge?

Having the framework of the acronym MORE really helped the process along. I think the hardest part was choosing which information and stories to share and not to share to give a wealth of knowledge to the reader while keeping the content on the lighter side and entertaining.”

Being a proactive writer herself, Jen also shared her valuable thoughts on writers' block and contended, “ I like to be out and about talking to people and sitting still for too long is very challenging. So for me, it wasn’t the “writer’s block” per se, but more forcing myself to sit still long enough to get everything out and “on paper” in the framework it would work best. That is what overwhelms me about the book writing process.”

She also revealed her strategies to master the mindset. “To master our mindset, we must first make constant honest, self-evaluation, part of our daily life. This is very different than over-thinking, but instead becoming reflective of our daily actions and reflecting how we could do things better, see things differently and harness our emotional states more effectively.

Another important thing to do is to study disciplines like psychology, neuroscience, physiology, basically of the disciplines above, to gain a better understanding of how “we work”. Having mentors/coaches and accountability partners is another important strategy to continue to grow in mastering our mindset. These people can be extremely instrumental in challenging our behaviors and beliefs to accelerate our growth. You definitely do not want “yes” people around you all of the time,” Groover concluded.

Get in touch with Jen Groover via her social media links given below:




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