What is a Personal Publishing Imprint?

The Top 5 Reasons Self-published Authors Should Use an Imprint Name to Publish Their Next Book

Photo by freddie marriage on Unsplash

Earlier this year, in 2017, when I set out to publish 4 books in 90 days, I didn’t have a publisher to print, distribute & sell the books for me.

I was ready to go the self-publishing route but didn’t want to be labeled a self-published author.

So, what did I do?

I created my own “personal publishing imprint” — a term I coined — to be the front for my aspirations as an author & act as my publishing house.

I use CreateSpace — an Amazon-owned company — as my POD or print-on-demand service provider. You can use any POD really, as it doesn’t matter. But you want to find a POD that lets you brand yourself as any company, press or entity you want to be known as.

CreateSpace offers a free ISBN with every paperback book published through them. That’s great & all, but when the book is listed at online bookstores & book catalogs it shows the publisher as “CreateSpace Independent Publishing Platform.”

I didn’t want that. I didn’t want potential buyers to see a book listing page for one of my books & immediately associate me with a “self-published author.”