5 Important Social Media Trends Startups Should Watch for in 2021

How they can tap into these trends and stay ahead of their competitors

Photo by Daria Nepriakhina on Unsplash

#1) Ephemeral Content Will Dominate

Ephemeral content will continue to gain popularity in 2021. It is basically content that is available only for a short duration of time and disappears afterwards. Facebook, Instagram and Snapchat Stories are perfect examples of this type of content. Until recently, Twitter also added Fleets and LinkedIn added LinkedIn Stories, which changed the way people use these platforms.

#2) The Rising Climb of Video Content

Video content is climbing at an alarming rate and is considered as one of the most engaging forms of content. It will most likely dominate social media as a clear winner among all other forms of content. Startups have recognized this growth and are jumping on the bandwagon.

#3) Influencer Marketing Will Still Be Relevant

Influencer marketing is not necessarily a new trend, but is one that is going to stay for a while. Today, social media is dominated by various influencers who are getting paid exorbitant amounts to promote their brand or affiliated brands.

#4) User-Generated Content (UGC) Will Still Be Popular

Startups leveraging user-generated content is a new trend that is still going strong. The only thing that has changed is the rate of adoption, with more and more marketers utilizing UGC.

#5) Personalization Is Everything

Personalization is a fairly recent trend for social media. Some might argue that brands can’t exactly personalize their social media content for different consumer segments. True. But, they can still customize their social media ads for as many target segments as they like.

Final Thoughts

These are some of the trends that will dominate the social media landscape in 2021 and beyond. Startups should leverage these trends to their advantage to stay ahead of their competitors. Social media is a dynamic and competitive space, so keep abreast of the latest developments around these themes and use them for your next social media initiatives.

Marketer writing about business, marketing, strategy, and other experiences from life.

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