Apple’s Next Big Thing? Well, It’s Been Here The Whole Time.
After being downplayed in the past decade, this product is ready to create a new frontier.
I was 15 when Steve Jobs died. I still remember the moment when the news of his death came. I was on my MacBook doing graphic designs and it was 9 in the morning. I had just taken the first sip of coffee and was ready to conquer the day with my computer. Then, I read the news headlines and it immediately hit me, with lightning speed.
The feeling was omniscient. I was strangely depressed. Steve Jobs was neither my relative nor close friend. However, Steve Jobs has always been that model I admired when I was growing up. I imitated his body language, mastered his philosophy, and learned his leadership. My world was destroyed at that very moment.
What now? I asked myself. How will this change the company I’ve loved in terms of products and innovations?
After 9 years, Apple becomes the first company to reach $ 2 trillion in market capitalization. Tim Cook has made Apple one of the most profitable tech companies in the world. When it comes to its products? There’s not much to look at.
It made me think that if Steve Jobs were still alive, would Steve Jobs Apple achieved the same results as Tim Cook Apple?
Would Apple focus on more innovation and fewer improvements?
And what Apple products would you focus on?
What other products would Steve have given us?
Would Apple have chosen another fate?
Steve Jobs has always aimed for innovation. He would always do everything possible to bring new heights and standards to Apple. To achieve what has not been achieved before in its innovations. He would invest more in Apple’s R&D team than its marketing and financial team and he probably would’ve had secret projects left and right, just like what he did for the iPhone, iPod, and iPad.
Tim Cook has the business, but Steve Jobs always had that vision for the future. He always knew what people wanted and needed even before they knew it. Looking at the Apple product line today, most are incremental advances with very few actual innovations. How does Apple go from this?
Today we have the MacBook Pro with Touchbar, Airpods, Apple Watch, Apple TV, iPhone 11 Pro, and the upcoming new iPhone 12 line.
However, there is only one product in this product line that Apple would focus on if Steve Jobs were alive today. Apple Watch.
Steve Jobs’s inventions of the century include Apple 2, Macintosh, iMac, iPod, iPhone, and iPad. Just to name a few. You can see the model in its shiny wallet, innovation. He always wanted to see the public at his main events speechless and in awe. He lived for it. Steve Jobs always thrived on innovation.
The Apple Watch caught the eye of Jobs a whole decade before it was first released. He called it another “natural stretch” of the human body, as he did with the iPhone. Before Steve’s death, in one of his recent interviews, he mentioned that the watch would be an essential tool for all human beings on the planet who focus on health and fitness. Like the iPhone, it is for messages, calls, and the Internet. Apple Watch would serve for exercise, fitness, and health.
Looking at it today, the Apple Watch is performing almost exactly as Jobs predicted, but I think the Watch would be way ahead of the game if Steve were still around. It could have been considered the next iPhone, in terms of one of the innovative products.
Apple Watch would become not only an incredible innovation but also a great business strategy! Today, Apple Watch is the best-selling smartwatch in the world.
Apple Watch is expected to conquer in:
Health/Fitness
Communication
Privacy/Security
As The Innovation Enterprise highlighted in their article, the top 5 reasons Apple Watch is a great business strategy,
As a person who has worked with wearable technologies for the past few years, I can say this isn’t the first device that has been asked these questions. In fact, I remember a similar protest when the iPad first came out and people were wondering why you would use a tablet when you can do the same on a laptop.
The same goes for the Apple Watch, it may seem like something you don’t need, but the internet was something that wasn’t necessary before Tim Berners-Lee invented it.
Apple under Steve Jobs was the company that gave you what you didn’t know you needed until you got it. Suddenly having a computer in your pocket or a screen to hold in front of you was vital. Will Apple Do It Again?
What do you think is the next breakthrough product Apple would focus on if Steve Jobs were still alive?
My guess? Apple Glasses. Which is previewed for the first release in 2022.
And I strongly believe it will take on the same path as the Apple Watch.
Apple has reportedly been working on AR glasses since 2016 and 2017. The exact period in which they have released AR Framework technologies for application developers that they can use to create AR application ideas. What we know for now is that we’d love to see an announcement for the long-awaited AR glasses as early as 2022.
When that happens, we’ll likely see another disruption on the planet. Just like iPhones did it too boring old cell phones, Watch did it to traditional watches, AR glasses will, you guessed it, conventional glasses. Ironman mode activated!
