Marketing by numbers

How to have confidence in your effectiveness

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Knowledge is Power

Numbers can be daunting

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What are control groups and why are they necessary?

What is statistical significance and why you should care?

What is statistical power and why you should care?

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Replication of results is crucial

Don’t despair of statistically insignificant results

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Summary

Over twenty years of marketing experience in big brands, small brands, agency & client-side. I’ve worked in Australia and the UK and still miss Sydney daily.

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