How to Optimize Your LinkedIn Ads for B2B Lead Generation

What I’ve learned from two and a half years of testing and learning

Don’t Start with a Lead-Generation Campaign

Choose Your Campaign Format Wisely

Make Your Message Personal and Don’t Waste Your Audience’s Time

Keep Your Forms Simple and Clear

Build Your Audience Targeting Carefully

Start your Maximum Bid on the High End

Have a Clear Plan for What’s Next

One More Little Messaging Ad Detail: Send Yourself a Test Message

Writer. Editor. Marketer. Content Strategist. Articles in The Startup, Better Marketing, The Ascent, The Writing Cooperative //

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