SEO Made Easy With These 7 Proven Strategies
“Stopping advertising to save money is like stopping your watch to save time.” — Henry Ford
If you want to raise true brand awareness and drive huge organic traffic to your website, then you’re in need of some pretty effective off-page SEO techniques.
Anything that takes place outside of your website and adds to your ranking is called off-page SEO. For many, off-page SEO can feel frustrating.
You might find yourself spamming links or begging other users to visit your website. There’s a fine line to creating good marketing, and many times the whole thing feels shameful.
But if you want to grow, off-page SEO is necessary.
You can’t just do SEO on your website and be done. SEO is a forever moving goalpost.
Social media marketing, influencer marketing, references (direct or indirect), guest blogging (sometimes black-hat), and backlinks are some of the ways that websites build their domain authority.
Off-page SEO is the key to growing your website or blog. Here just a few of the options you need to pursue.
1. Don’t Waste Your Time Spamming Links
Build quality links first and foremost. This is the gold standard when it comes to establishing backlinks. When linking to a webpage you need to find a way to have relevant, high-quality links built.
Spamming links will not work. Google, the self-appointed internet police, found a way to stop spamming links by labeling these No-Follow links.
A No-Follow link does not count as a point in the page’s favor, it does not boost PageRank, and doesn’t help a page’s placement in the SERPs. No-Follow links are poison for your website. Moreover, they waste your time.
When connecting to external websites, social networks are notorious for using No-Follow connections. Spam will not grow your website. It will do more harm than good.
2. Guest Posting is Easier Than You Think
Earlier this year, my college friends and I decided to create a blog. More or less the writing was split between the two of us. It was fun for a while, we wrote good content. But it wasn’t long before we burned out.
Yard Couch | Just Pals on a Couch in a Yard
One of my friends asked me what to with some side money that he has? He was wondering whether he should put it into a…
Instead of taking a break, we went for a full-on sprint. We decided to work smarter, not harder. We went on Facebook Groups, Reddit, and other blog networking sites and introduced ourselves. We got out of our bubble.
In order to grow, you need to be prudent, and moreover, patient. Connect with other writers and engage with them. You’ll be surprised how often they’ll let you post an article on their blog and vice-versa.
And if you’re struggling to find out the websites which allow someone to submit Guest posts, you can always hire a trusted freelancer.
3. Create Shareable Content
My philosophy for creating content is: Create something that enriches the lives of your readers. Even if you’re writing about a personal story, or even reviewing a niche sector of entertainment — always think about creating valuable content.
Your readers selected your article because they were interested in the topic or they’ve come to appreciate you as an author. Do not let them down.
Save your 5000-word essay on the intricacies of poultry science for your diary. Unless that’s what your fanbase is into of course.
Shakespeare once said, “Brevity is the soul of wit.” That means don’t waste your reader’s time. Create punchy, valuable content that they’ll want to share with their friends and family.
Five More Ways to Boost Off-Page SEO
Speaking of invaluable rapid-fire content, here are five more ways to boost your off-page SEO:
- Social Media Engagement — Interact with your followers and commentators. Ask them how’s there day going. Establish a real connection with them and create true fans.
- Create Infographics — I once had a client tell me he wanted infographics on every one of his articles. He said that infographics were shareable. He was right. It isn’t hard to get started. Head over to Canva, create an account, buy the pro version (it’s worth it), and search infographic templates. Your friends and clients will think you’re a graphic designer pro.
- Reach Out to Influencers — This only works if your content is strong. Even if you have a low view count, there’s a chance an influencer may appreciate your hard work or brand and give you a shout-out. It’s worth a shot if you’re proud of what you create.
- Reach Out to Your Local Paper — Seriously, and if you’re in a small town there’s an even better chance of this working. I work for a major local paper in North Jersey and I’ve seen several authors get a shoutout online and in the newspapers. Plus being able to frame an interview of your work is ultra-cool (at least to this news writer it is).
- Facebook Groups is King — FB Groups can skyrocket your blog to the top. On the social app, you can connect with bloggers, guest post on other sites easily, and negotiate with freelancers who will post high-quality backlinks for you. Instagram is fine, Twitter is decent, FB Groups is king.
Off-page SEO can feel like you’re moving a mountain. So, you have to take it day by day. Spamming links isn’t going to get your website anywhere. Additionally, misleading your readers with irrelevant links will undermine your brand.
Act like a company that you would appreciate visiting and interacting with. You might not have the resources that Amazon, Google, or someone like Tim Ferriss, but that doesn’t mean you cannot strive to be like them.
Play the long game and watch it pay off.