Should Your Company Sponsor a Hackathon

Hackathons are everywhere, even online. Whatever tech conference you attend, you can be sure to see this event included. Companies offer cash prizes to developers to build the best functioning solution using their products within a limited time. Developers form teams or work alone, and rush to program a champion application. These events are fun for developers, but the question is are they a good investment for your company? You can answer this by thinking through two important questions:

• What goal do I want my company to achieve by sponsoring a prize in a…