Part 1/10
The Role of The Anthropologist in Innovation
Join me on this 10-part mini-series of the key takeaways from Tom Kelley’s wonderfully inspiring; ‘The Ten Faces of Innovation’ and how to implement them.
As a long-time number one fan of IDEO there isn’t much that they’ve produced that I’ve not been inspired by. I taught myself design thinking 7 years ago and have been practising and tailoring it ever since. My copy of ‘The Ten Faces of Innovation’ has seen better days, to say the least, it’s a book I revisit 3–4 times a year to remind myself of its place when planning a design sprint.
I’ll be breaking down each of the 10 faces through a mini-series where I will summarise each persona and give some key pointers on how to integrate this in all your future innovation sessions. By using these personas you will become to understand which you feel mostly reflect yourself and that of your current team. In addition to understanding yourself better as an innovator, you’ll start to see which of the 10 personas you could make more use of. If you are missing an anthropologist, for example, you could use the following tips to tune into the mindset and start uncovering the insights that only an anthropologist would uncover. Allowing you to maximise all of the 10 personas to thus giving you a well-rounded approach to innovation.
