Two Things My Cat Taught Me about Marketing

He’s annoying, but he’s effective

Photo by Paul Hanaoka on Unsplash

Don’t “paws” the process

The one thing that makes me want to pitch Vlad right out the front door is when he stops the coffee-making process. The dang cat will literally jump onto the counter, place his body between my hands and the Keurig, and howl. It makes my blood boil. It makes me just as angry as . . . consecutive pop-up ads on sites.

Vladimir Fraser (Photo credit: Author)

Use the purr of a soft sell

When Vladimir employs his other “feed me” entreaty, he is much more successful. First of all, he stays on the floor and doesn’t hinder the coffee-making process. Second, he rubs his body on my ankles, purring softly. As I make my coffee, I notice his quiet cuteness and then think something like, “Aw, he’s so cute. I’ll give him some food.” And out comes the flaked tuna.

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