What Do Readers Want

And how to deliver it with pizzazz

Neera Mahajan

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Photo by Darius Bashar on Unsplash

When Microsoft released Windows 10, they experimented. Instead of a boring blue screen with the Microsoft logo at the start-up, they introduced a lock screen. The lock screen is a display setting that shows breathtaking high-resolution pictures of places or natural phenomenon and some words to entice the readers to click the link. It was one of Microsoft’s strategies to…

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Neera Mahajan

Author of Dare To Create, Eight Steps To Be An Authorpreneur, and How To Write an eBook In One Week | Write Your Book with me in 30 days.