How Barstool Upended Sports Media

A look at the company’s rise to success

Aaron Schnoor
Sep 29, 2020 · 7 min read
Image of Dave Portnoy courtesy of The Daily Beast

Polarizing. Humorous. Irreverent. Satirical. Misogynistic. Brilliant.

All of those words have been used to describe Barstool Sports, the upstart sports and pop culture media powerhouse that has emerged as the new leader in edgy, satirical content.