How Barstool Upended Sports Media
A look at the company’s rise to success
Polarizing. Humorous. Irreverent. Satirical. Misogynistic. Brilliant.
All of those words have been used to describe Barstool Sports, the upstart sports and pop culture media powerhouse that has emerged as the new leader in edgy, satirical content.
When compared to its competitors, Barstool is the bad kid on the block — a title that the company has quickly embraced.
Don’t believe me? A quick Google search will yield a trove of controversies and scandals.
From The Daily Beast:
[Barstool Sports] has developed a reputation for trafficking in misogynistic and boorish blog posts, which now can total close to 100 per day.
From The Washington Post:
Barstool Sports founder Dave Portnoy caused yet another wave of controversy Wednesday, disparaging the appearance of a female employee during the company’s “Barstool Radio” program.
From NBC News:
Last year, several female reporters accused Portnoy and Barstool fans of verbal harassment, making light of sexual harassment and doxxing them.
That’s only a small fraction of the negative headlines that have hit the company. Such a…
