Continuous Product Discovery: The What and Why — Live Master Class
Conventionally, teams undertake product discovery at the start of building a new product, or as part of big, standalone projects. This is usually a way to validate the team’s assumptions and decisions, rather than a way to discover where product development ought to start from. Many of us are still stuck in a project world. We research to kick off a project, we usability test right before we hand it off to engineers, and our primary means for experimenting is A/B testing.
These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset.
Continuous product discovery aims to shift research into a customer-driven process, where product design teams work with customers to co-create their products. This involves breaking down user research into small, more frequent activities that product teams can undertake regularly.
To help you understand why your team should transition to continuous discovery, the Interaction Design Foundation is hosting a Live Master Class with Product Discovery Coach Teresa Torres. Join us on Wednesday, 9 June 2021 at 5 PM UTC to learn how you can take advantage of Continuous Discovery to design better experiences for your users.
What You’ll Learn
- The key differences between project-based discovery and continuous discovery
- How to give your team a clear benchmark to aspire to
- How to define a realistic frequency and scope for research
- How to apply the outcomes of your research towards continuous improvements
- Examples of how continuous discovery has helped real product teams
Continuous discovery is possible across various industries, in product teams of all sizes, and against many types of constraints. You’ll discover how to craft an approach that works best for your team—whether you want to start small or go big.
How You Can Tune In
Reserve your spot for $30 and keep your questions handy for the Q&A session at the of the webinar. This way to register.
You can join the Master Class webinar live and learn how to unlock incredible advantages for your product when you practice continuous discovery. Even if you cannot attend the webinar live, register to get access to a recording that you can watch anytime afterward!
Psst: Members of the IxDF get a 90% discount. Make sure you make the most of it!
About Teresa Torres
Teresa Torres teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, and has taught over 6500 product people core discovery skills through the Product Talk Academy.
Teresa is also the author of the upcoming book, Continuous Discovery Habits and blogs at ProductTalk.org, where she also teaches courses.
You can also follow Teresa’s work on Twitter, LinkedIn and YouTube.
