How To Be More Efficient With Product Research: Live Master Class
You’ve carefully planned your research activities, crafted your interview scripts, recruited participants and executed your research plan. As you sift through all your research data, you can almost feel your manager (or client) breathing down your neck — you better have some “aha”-inducing insights and be able to justify all the hours spent on research.
If you work in product research, there’s nothing worse than spending time and effort on a research project only to find that it doesn’t answer vital questions. You want to make informed decisions. However, sometimes research projects wrap with results that breed confusion. Positive responses to a feature or design don’t always translate to user success or adoption. Even worse, after the time you spend on research, you might come away with neutral or non-committal results that don’t help your team move forward.
Inefficiencies and complications can arise anywhere between research planning and evaluation, but by being aware of common pitfalls, you can prevent them with timely adjustments.
To help you understand the reasons why your research efforts didn’t yield the results you want from them, and how you can conduct more efficient Product Research, the Interaction Design Foundation is hosting a Live Master Class with Design Researcher Boon Sheridan. Join us on Wednesday, 26 May 2021 at 4PM UTC to learn how to avoid common mistakes in Product Research and how to get meaningful feedback that actually helps you make decisions.
What You’ll Learn
- How to develop stages of product research and what types of insights will help you.
- What kinds of research methods can generate the insights you need.
- Whom to interview to make sure you get the most from user recruitment.
- What questions to ask to avoid false positives that mask unfavorable outcomes.
- When to course-correct during a research project if results don’t meet your goals.
How You Can Tune In
Reserve your spot for $30 and keep your questions handy for the Q&A session at the of the webinar. This way to register.
You can join the Master Class webinar live and learn how to craft research that’s better prepared for success. Even if you cannot attend the webinar live, register to get access to a recording that you can watch anytime afterwards!
Psst: Members of the IxDF get a 90% discount. Make sure you make the most of it!
About Boon Sheridan
Boon is a user experience designer, researcher, writer, and distiller-in-training. He helps teams identify real-world problems and infuse that knowledge into making products people can use without rage-closing their browsers or silently screaming at their phones. He’s worked for bootstrapped startups and the sort of large companies that buy those startups on a whim.
He’s writing Getting Started in UX for Rosenfeld Media due to come out in 2021. He lives in a New England church built in the late 1800s and has the dust allergies to prove it. He’s a lover of new cocktails, old records and would love to hear about your new favorite thing. You can find him at boonsheridan.com.