A Digital Strategy Framework for Transformation
How to bring about organisational change and transformation in the digital age
We’re living in the digital age; to some others, we’re already in the post-digital age — where digital is ubiquitous and embedded in our lives.
A relevant and practical digital strategy framework is essential to guide organisations towards a successful digital transformation.
Background
I started my career a few years ago in a fairly new digital arm of a consulting company. Recently, the company reorganised itself to dissolve the digital teams into the rest of the company as a step to move towards post-digital. I made the decision to move to another company that allowed me to continue my digital journey.
The shift from a technology-oriented to an entire business environment required me to change and adapt my perspectives and priorities. The main difference was moving from a team that proposes and implements digital changes to one that leads the digital transformation.
The experience was akin to taking an elevator from the penthouse to the basement, and vice versa — it allowed me to get a glimpse of the gaps and challenges at the various business and technology layers.
