Bootstrapping Vs. Fundraising: Which One Should You Choose For Startup?

Ankit Sharma
Investor’s Handbook
5 min readFeb 26, 2024

Don’t let funding fears hold you back! Read the blog and choose the perfect funding source for your startup.

Bootstrapping or fundraising: Which funding source is the best fit for your startup? To get an answer, you need to analyze the perks and challenges associated with both of them. While bootstrapping gives you full ownership and flexibility, fundraising gives you access to unlimited capital and great networking opportunities. To know more and to make the best decision for your startup, keep reading.

Key Points

  • Entrepreneurs can switch between different funding sources while scaling their startups.
  • Approximately 80% of entrepreneurs use bootstrapping to finance their startups.
  • More than 60% of startups need external funding to establish a firm business ground.

Bootstrapping and Fundraising: Choosing the Right Financial Path

Before starting your business, the first question to cross your mind is how you’ll get the funds. Entrepreneurs usually have to decide between using their own money (bootstrapping) or getting funds from investors (fundraising) to finance their ventures. However, both options have their own pros and cons, which must be carefully explored to avoid any financial issues in the long run.

Approximately 80% of entrepreneurs use bootstrapping to finance their startups. In this approach, entrepreneurs use personal savings to launch and gradually reinvest profits for growth as the business grows.

In contrast, fundraising involves seeking external sources of capital, such as venture capital, angel investors, or loans, to finance the startup’s operations and growth. It is a significant approach to funding your startup because it has considerable capital potential. More than 60% of startups need external funding to establish a firm business ground.

What Should You Know About Bootstrapping?

Bootstrapping involves using personal savings to handle everything from development & marketing to day-to-day expenses, even saving funds for unexpected situations. While it gives you freedom, it demands smart money management. Considering the potential pros and cons is crucial when opting for bootstrapping as a startup financial strategy. Let’s figure out the good and bad side of bootstrapping for startups.

Pros of Bootstrapping

  • Ownership: Entrepreneurs retain full control and decision-making power over their venture.
  • Flexibility: Ability to adapt quickly to market changes without external constraints.
  • Personal Control: Founders have complete authority to implement their vision independently.

Cons of Bootstrapping

  • Limited Initial Capital: Startups start with minimal funds, restricting investment in crucial areas.
  • Slower Growth Potential: Resource constraints may result in slowing your growth potential.
  • Increased Financial Risk: Founders bear the financial burden, with personal risk tied to the business’s success.

What You Should Know About Fundraising?

Fundraising gives you access to additional capital, which you can use to accelerate business growth, scale operations, and capitalize on market opportunities. Besides an excellent capital raising opportunity, external funding brings you network and expertise. But before you dive in, it’s essential to explore the rewards & risks awaiting.

Pros of Fundraising

  • Access to Capital: Fundraising provides access to substantial capital, enabling the startup to invest in growth opportunities.
  • Networking Opportunities: Engaging with investors opens doors to valuable networks, mentorship, and potential strategic partnerships.
  • Accelerated Growth: With enough funding, startups can quickly expand their operations and take advantage of market opportunities.

Cons of Fundraising

  • Ownership Dilution: External investment often leads to a reduction in the founder’s ownership stake, impacting decision-making authority.
  • Complex Processes: The fundraising journey involves navigating intricate legal and financial processes, demanding time and expertise.
  • Stakeholder Management: Managing expectations and demands from various stakeholders, including investors and founders, can be challenging.

Bootstrapping Vs. Fundraising: What Should Be Your Choice?

Now that you’ve got a grip on the advantages and drawbacks of both funding sources, how will you make a choice? Remember you are not stuck with one option forever; you can always switch to different funding sources as per your business needs. To decide between bootstrapping and fundraising, analyze your business needs and size. At the initial stage, bootstrapping is the best choice if you have enough savings to cover the expenses needed to launch and operate your startup. By choosing it, you can retain complete ownership without being answerable to anyone.

If you don’t have enough money to invest, getting external funding is unavoidable. It is considered to be a safe option, as in many cases, startups bring significant liabilities and challenges that an entrepreneur alone cannot handle. However, if you are launching a small startup, start with bootstrapping and gradually turn to fundraising according to your needs. Want to know more about how to make that shift from bootstrapping to fundraising? Read here!

https://medium.com/@exitfund/launched-your-bootstrapped-startup-lets-explore-what-s-next-e239282ab4bd

If you want to switch to fundraising, we suggest you connect with a syndicate. It is a community of seasoned entrepreneurs that weigh your potential and offer you great funding opportunities. One such platform is Exitfund. Connect with us and explore how it works.

Conclusion

Choosing between bootstrapping and fundraising is not tough if you have the right knowledge. By understanding your business needs, your financial capabilities, and other such metrics, you can choose the right funding option. However, if you start with bootstrapping, you can always choose an external source of funding as your business starts to scale up. If you want to know more about any other startup funding option, comment below!

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Ankit Sharma
Investor’s Handbook

Everything about Startup, Startup Funding, Startup Lessons, Startup News & Startup Failure. Learn more and find funding at exitfund.com