The Incredible Chart That Forever Changed How I Invest in Stocks

How factor investing leads to market-crushing profits

Todd Lincoln, MBA
Investor’s Handbook
4 min readAug 14, 2022

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I’ll never forget when I stumbled across the chart below.

After reading it, I said: “Why aren’t more people talking about this?”

This chart contains two important insights that forever changed the way I invest in stocks.

Source: O’Shaughnessy Asset Management

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Todd Lincoln, MBA
Investor’s Handbook

Stock-market investor, battle-scarred entrepreneur, and fireside philosopher. Creator of Investor’s Handbook: https://medium.com/the-investors-handbook