How To Profit From A Recession

Aurora Capital
Investor’s Handbook
4 min readFeb 18, 2024

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Photo by Jaanus Jagomägi on Unsplash

As the United Kingdom finds itself in a (shallow) recession, how can you hedge your portfolio and profit from it? With the uncertainties surrounding Brexit, global trade tensions, and the persistent impacts of the COVID-19 pandemic, investors are faced with a complex and precarious economic environment.

The UK’s Economic Landscape

The economic tightrope that the UK is currently walking involves a delicate balancing act influenced by various factors. Brexit, the long-standing saga that has kept the nation on edge, remains a prominent player in shaping economic policies and investor sentiment. Global trade tensions add another layer of complexity, with the UK navigating through the ebb and flow of international trade dynamics. The ongoing impacts of the COVID-19 pandemic further exacerbate the challenges, creating an environment characterized by fragility and uncertainty.

As we assess the situation, it becomes evident that understanding the economic cycle is crucial for investors seeking to position themselves strategically. It’s not just about reacting to official recession announcements; rather, it’s about recognizing that markets often price in economic downturns well before they are officially declared. This forward-looking approach is key to identifying investment opportunities that can weather the storm.

Strategic Investment Approaches

Cyclical Stocks: In the face of a potential recession, cyclical stocks often bear the brunt as investors anticipate a peaking economy and start selling these assets. However, history shows that these stocks tend to rebound swiftly, making them attractive opportunities for savvy investors. Consumer discretionary funds, which include sectors like travel, restaurants, apparel, and leisure, are prime examples. As consumers trim expenses in tougher times, these sectors can offer lucrative opportunities, especially when purchased ahead of the downturn.

Small-Cap Stocks: Small-cap stocks often face early hits during a recession due to their less secure businesses and lower financial stability. However, they can turn up as conditions improve, offering attractive returns. The agility and growth potential of small-cap stocks make them appealing, but investors should conduct thorough research or consider investing in reputable small-cap ETFs to mitigate risks.

Growth Stocks: Growth stocks, particularly those in rapidly expanding markets like software, may experience a dip at the onset of a recession. However, as financial conditions ease, investors tend to flock back to growth stocks for the next phase of the economic cycle. Investing in companies with solid growth potential, even during economic downturns, can pay off handsomely when the recovery kicks in.

Real Estate: Real estate can be a strategic play coming out of a recession, especially when interest rates fall and remain low. Investors can benefit from more attractive financing and relatively lower property prices. As markets expand, property prices typically climb, resulting in accelerated returns for real estate investors. Direct property investment or involvement in real estate investment trusts (REITs) provides avenues for capitalizing on this opportunity.

Consumer Discretionary Sector: During economic booms, consumers tend to splurge on non-essential items, leading to the growth of the consumer discretionary sector. Companies offering experiences, luxury goods, and leisure activities often thrive. Investing in this sector, whether through individual stocks or consumer discretionary ETFs, allows investors to tap into consumer spending trends.

Consumer Discretionary Sector Industries:

  • Hotels, Restaurants, and Leisure
  • Internet and Catalog Retail
  • Textiles, Apparel, and Luxury Goods
  • Diversified Consumer Services

Diversification through consumer discretionary ETFs can provide a more hands-off approach, offering exposure to a basket of stocks in this sector.

Consumer Discretionary ETF Examples:

Consumer Discretionary Select Sector SPDR® Fund (XLY):

Tracks an index of consumer discretionary stocks in the S&P 500.

Top holdings include Tesla (TSLA), Nike (NKE), and Starbucks (SBUX).

Vanguard Consumer Discretionary ETF (VCR):

Provides exposure to about 300 companies in the consumer discretionary sector.

Top holdings include Amazon (AMZN), Target (TGT), and McDonald’s (MCD).

ProShares Pet Care ETF (PAWZ):

Tracks global public companies in the pet care industry.

Investors gain access to these ETFs through online brokers, allowing for diversified exposure to the consumer discretionary sector without the need for intricate stock selection.

Consumer Discretionary vs. Consumer Staples: How They Differ

When considering investment choices, understanding the differences between consumer discretionary and consumer staples becomes essential. Consumer discretionary stocks tend to perform well during economic expansions, making them attractive during periods of increased consumer spending. However, these stocks can be more sensitive to changes in the economy, especially if consumers postpone non-essential purchases during tougher times.

On the other hand, consumer staples stocks, which provide essential items like food and beverages, tend to be more resilient to changes in the business cycle. Companies in this sector, such as Procter & Gamble (PG), Coca-Cola (KO), and Hershey (HSY), offer stability as they cater to fundamental consumer needs.

Investors often consider consumer confidence as a crucial factor when deciding between these two sectors. The University of Michigan’s consumer sentiment index, coupled with metrics like the unemployment rate and inflation, provides insights into consumers’ willingness to spend and helps predict sector preferences.

In navigating the complexities of the UK’s economic landscape, investors must adopt a strategic and forward-thinking approach. While challenges persist, opportunities arise for those willing to venture into sectors that historically rebound swiftly as the economy emerges from a downturn

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Aurora Capital
Investor’s Handbook

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