How To Read a Stock Quote

Learn how to evaluate stocks at a glance

Todd Lincoln, MBA
Sep 13, 2019 · 6 min read
How to read a stock quote — explained
How to read a stock quote

A stock quote is often an investor’s “first stop” to quickly check a prospective stock’s price, trading range, dividend, and P/E ratio.

There are many different versions of stock quotes that provide a wide range of information. Since most investors use Google for their stock lookups, I thought I’d use their simple stock quote as an example.

Let’s expand on each of the key items above in more detail:

This provides the full name of the publicly-traded entity.

This shows which exchange the stock is trading on (such as the Nasdaq or New York Stock Exchange). This usually doesn’t matter much, unless it’s trading on over-the-counter (OTC) markets, which are often highly speculative.

This is the shorthand symbol used to identify the stock when looking it up for research or purchase. For stocks the symbol is usually 1–4 letters long, although it can be longer.

This is the most recent price available. If markets are currently open, this price will be either real-time or delayed by 15 minutes. If markets are closed, this is typically the closing price from the most recent day of trading.

This shows how much the price has changed today (if markets are open) or during the most recent day of trading (if markets are closed). This is quoted in dollars and also percent. We believe percent change is a more useful figure, since a dollar change is meaningless without comparing it to the previous closing price of the stock.

For example, a $5 drop in price could mean a company lost 50% of its value (it was a $10 stock) or it could mean there was almost no change in price at all (it was a $10,000 stock).

On the other hand, regardless of the stock’s price, a 5% drop in price is instantly understandable as a pretty strong decline for a single day of trading.

For this reason, I usually think, research, and write in terms of percentage change.

These show the stock’s trading range for the day by providing where it opened, the maximum price it reached, and the minimum price it reached.

These data points are most useful on highly volatile days or to day traders interested in tracking small, intraday price movements. To the average investor looking to buy a stock for weeks, months, or years, the day’s price range is only moderately useful.

This is the total value of all the shares of a publicly traded company. Mathematically, it’s the number of shares multiplied by the price per share.

When investors talk about “market caps” they’re simply discussing how big a company is.

Here’s a quick guide to what size company each value range maps to:

$0M — $50M | Nano Cap
$50M — $300M | Micro Cap
$300M — $2B | Small Cap
$2B — $10B | Mid Cap
$10B — $300B | Large Cap
$300B and above | Mega Cap

Most people simply call big companies “large-cap stocks,” mid-size companies “mid-cap stocks”, and small companies “small-cap stocks.” People typically don’t get as specific as “nano-cap” or “mega-cap.”

This is one of the most popular value metrics that investors use to try and determine if a stock is cheap or expensive. It represents the price of one share divided by the earnings per share for the last 12 months.

Another way it is commonly referenced is as the “earnings multiple,” which simply measures how many times the last 12 months earnings per share the stock is trading for. It’s the same figure as price-earnings (or P/E) ratio.

A lower number suggests a cheaper stock, since the price is relatively closer to the last 12 months earnings per share. A higher number suggests a more expensive stock, since an investor would have to pay many multiples of the last 12 months earnings per share to buy the stock.

While price-earnings ratio is the most classic valuation metric, it’s far from the best. For several reasons, it has limited ability to predict whether a stock is truly undervalued or overvalued.

This is a measure of how much return the dividend will provide, relative to the current stock price. It divides the next 12 months of dividend income by the current share price.

It answers the question, “How much dividend income will I collect in a year compared to how much it costs to buy a single share of stock?”

While a higher yield usually equates to more dividend income, it can sometimes also mean lower stock price gains or a high dividend payout, which is unsustainable.

We’ll explain how to find the best dividend stocks in our upcoming lesson.

This is the final closing price from the most recent day of trading. From Tuesday to Friday, this is usually the previous calendar day. On Monday, it’s usually last Friday’s closing price.

However, holidays and other events can sometimes result in several days since the stock has last traded.

But in general, the previous close gives you a sense of how investors valued the company during its last trading session.

These are the highest and lowest prices the stock has traded at in the trailing year (52 weeks). This can be useful to get a sense of how close the stock currently is to setting new lows or breaking new highs for the year.

For example, a stock with a 52-week high of $100 and a 52-week low of $50 that’s currently trading at $51 is clearly scraping bottom after a massive sell-off.

And vice versa: a stock currently trading at $99.75 with a 52-week low of $40 and a 52-week high of $100 is currently riding a massive rally to new heights.

Summary: How to Read a Stock Quote

I hope this quick overview on how to read a stock quote has been helpful.

While there are many more complex metrics you can use to decide if you should buy a stock, the stock quote is usually a good place to start.

NOTE: I get a lot of reader emails asking how to invest, so I thought I’d post my answer here:

The best way to learn investing is to get real-life, hands-on experience. There’s simply no replacement for buying and selling your own stocks.

If you need a place to start, there are two tools I recommend to all new investors:

#1) The Motley Fool is a stock recommendation service. Every month they share their top stock picks, along with a detailed research report. They recommended mega-winners Disney, Netflix, and Amazon over 10 years ago. I learned how to invest from The Motley Fool. It’s a superb place to get quality stock ideas. Motley Fool offers a 30-day guarantee.

#2) TradingView is a charting tool. It’s an absolute must-have for deciding when to invest. I use it every single day and I never buy or sell anything without analyzing the chart first (for example, Apple). I’ve tried all the charting tools out there, and this is the best. Plus their community is overflowing with ideas. You can use TradingView 100% free.

Here’s what I recommend: Take stock picks from The Motley Fool and then research the best time to buy them using TradingView. That way you combine fundamental research (what to buy) with technical research (when to buy) to find the best stocks to buy now.

If you join either service, I may receive a commission for referring you.

Give Motley Fool and TradingView a try — I guarantee they’ll make you a better and more profitable investor.

Investor’s Handbook

Successful investing insights, strategies, and education. Follow to join our community.

Todd Lincoln, MBA

Written by

Stock-market investor, battle-scarred entrepreneur, and fireside philosopher. Creator of Investor’s Handbook: https://medium.com/the-investors-handbook

Investor’s Handbook

How to be a successful investor — investment insights, strategies, and education on stocks, ETFs, crypto, real estate, and more. Follow to join our community.

Todd Lincoln, MBA

Written by

Stock-market investor, battle-scarred entrepreneur, and fireside philosopher. Creator of Investor’s Handbook: https://medium.com/the-investors-handbook

Investor’s Handbook

How to be a successful investor — investment insights, strategies, and education on stocks, ETFs, crypto, real estate, and more. Follow to join our community.

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