What is Market Cap? Everything You Need to Know

How investors use market cap to estimate risk and reward

Todd Lincoln, MBA
Investor’s Handbook

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market cap charts on mobile and desktop
Photo by Austin Distel on Unsplash

Market cap is a measure of company size, and a basic metric that investors use to understand a stock’s risk / reward profile.

It’s important to understand what market cap is, how investors use it, and which market caps offer the best returns.

Here’s what we’re going to cover below:

  • What is Market Capitalization?
  • What Does Market Cap Mean?
  • Market Cap Formula & Examples
  • How Does Market Cap Change?
  • Market Cap Definition & Categories
  • Market Cap Ranking & Examples
  • Why Is Market Cap Important?
  • What Does Market Cap Tell You?
  • What Is a Good Market Cap?
  • Why Do Small-Cap Stocks Outperform Large-Cap Stocks?
  • How to Use Market Capitalization
  • Market Capitalization: Key Takeaways

What is Market Capitalization?

Market capitalization is the total market value of all the shares of a publicly traded company. It’s a simple calculation of how a company is currently…

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Todd Lincoln, MBA
Investor’s Handbook

Stock-market investor, battle-scarred entrepreneur, and fireside philosopher. Creator of Investor’s Handbook: https://medium.com/the-investors-handbook