What is Market Cap? Everything You Need to Know

How investors use market cap to estimate risk and reward

market cap charts on mobile and desktop

Market cap is a measure of company size, and a basic metric that investors use to understand a stock’s risk / reward profile.

It’s important to understand what market cap is, how investors use it, and which market caps offer the best returns.



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Todd Lincoln, MBA

Stock-market investor, battle-scarred entrepreneur, and fireside philosopher. Creator of Investor’s Handbook: https://medium.com/the-investors-handbook