Cirque Du Soleil x Universal Music: A Spectacular Country Show.
Country lovers, see you in Nashville.
In a strategic move this quarter, Universal Music Group (UMG) has entered into a captivating partnership with the renowned entertainment institution, Le Cirque Du Soleil. Between launching a New Music Library, and efforts to enhance artist's remuneration, this collaboration adds a theatrical dimension to the company’s identity.
Le Cirque Du Soleil: Symbol of artistic innovation.
Founded in 1984 by street performers Guy Laliberté (businessman and poker play) and Gilles Ste-Croix (initially street artist), Cirque du Soleil has evolved into a global phenomenon, by blending acrobatics, theatre, music, and elaborate visual effects.
The Canadian entertainment company is renowned for modernising circus performances through the integration of elaborated technical productions.
One of the main changes: Cirque du Soleil no longer features animal acts in the shows.
The company has produced numerous critically acclaimed shows, such as “Alegria,” “Mystère,” “O,” and “Luzia,” among others.
Cirque du Soleil performances are known for their extraordinary costumes, versatile actors and imaginative set designs, becoming a symbol of artistic innovation.
Celebrating the evolution of country music.
Cirque du Soleil announced its newest US touring show in collaboration with Universal Music Group Nashville: an acrobatic and live musical performance showcasing the captivating artistry of Cirque du Soleil.
“It will be a celebration of the evolution of country music and we aim to showcase the authenticity of the genre and how it has evolved over time.” Stéphane Lefebvre — CEO Le Cirque Du Soleil.
UMG Nashville’s Chair and CEO, Cindy Mabe, expressed her excitement about the collaboration, set to premiere in July 2024 at the Tennessee Performing Arts Center in Nashville. The live musical performances, featuring both classic and new songs, aim to celebrate the evolution of country music over time.
“We are thrilled at the idea of joining forces with Cirque du Soleil to offer a one-of-a-kind show celebrating classic and modern country music. Cirque du Soleil is a shining example of making the impossible, possible through creativity, collaboration, and emotion. The opportunity to highlight our incredible catalog and bring the history of country music to life in a live theatrical setting, will allow our music to live on with a new generation of audiences and country music fans,” said Cindy Mabe, chair and CEO of UMG Nashville, in a statement.
