Setting Our Apps Free
Audio guides from Jewish Museum exhibitions now streaming.
We are living in a post-app digital world. In 2010, Apple trademarked the phrase “there’s an app for that,” which was used in a commercial for the iPhone. Since then, it really does seem like there is an app for almost everything, including every art museum. Around that same time, the Jewish Museum began developing mobile apps for exhibition audio guides, free to download on iOS and Android devices, produced in association with Acoustiguide and made possible by Bloomberg Philanthropies.
What happened to all of those apps? According to TechCrunch, last year:
- For every iPhone sold, 119 apps have been downloaded
- Fewer than 25% of those apps are used in any given month
- The average app loses 77% of its users within 3 days of download
- Our top 5 favorite apps take up 80% of our session time
Think about it — what are your most used apps during a museum visit? Is it the official museum app, or a social media platform such as Twitter or Instagram? Or do you simply prefer to browse the museum device-free? What was once a trend quickly turned into a barrier to entry: beyond basic awareness that a museum had an app, connection to adequate WiFi signal, local storage capacity, and the struggle of reseting one’s iTunes password became unexpected obstructions to visitor experience and accessibility.
In an effort to be truly accessible and responsive to the evolving digital needs of our visitors, as well as those who may never have the opportunity to visit us in person, the Jewish Museum recently completed a major legacy content migration of all of its past audio guide tours from app to streaming online through the audio distribution platform SoundCloud, complete with transcripts. Featuring in-depth commentary for some of our most acclaimed exhibitions, from Isaac Mizrahi to Marc Chagall, our audio guides are now available for any user to explore on a desktop or mobile, anywhere, anytime.