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Learning Jobs to Be Done From 5 Super Bowl Ads

Learning Jobs to Be Done From 5 Super Bowl Ads

Jobs to Be Done (JTBD) is an important way of seeing the world. You can learn more about it at my website or right here on Medium.
Go to the profile of Eric M. White
Eric M. WhiteFeb 8
Penn Jillette gets JTBD

Penn Jillette gets JTBD

Jobs are not tasks
Go to the profile of Alan Klement
Alan KlementJan 7
Evolving the role of marketing

Evolving the role of marketing

By adopting to jobs-to-be-done theory, the role of marketing can move from passively pushing product information to an active and more…
Go to the profile of Tor L. Bollingmo
Tor L. BollingmoAug 28, 2015
Job Stories — Best Friend of Sales

Job Stories — Best Friend of Sales

How Job Stories simplify and improve communication across your organization
Go to the profile of Stuart Boyd
Stuart BoydMar 25, 2015
Latest

Two JTBD rules for customer motivation

Learn how to uncover customer motivation, by not getting stuck in asking endless “whys”.
Go to the profile of Alan Klement
Alan KlementJan 8
Uncovering the jobs that customers hire products and services to do

Uncovering the jobs that customers hire products and services to do

This article will provide you with a perspective and tools that help you to uncover and understand the jobs that people hire products and…
Go to the profile of Andrej Balaz
Andrej BalazNov 22, 2015
6 Factors Consumers Use To Evaluate Simplicity

6 Factors Consumers Use To Evaluate Simplicity

Make it simple. Sure. But what does that mean?
Go to the profile of Dave Rothschild
Dave RothschildAug 25, 2015
Bring More Science To Innovation

Bring More Science To Innovation

A theory will help you predict what will happen in a given situation. If I hold a heavy object up high and let it go, the theory of…
Go to the profile of Dave Rothschild
Dave RothschildAug 22, 2015
Getting Consumers to Switch to Your Solution

Getting Consumers to Switch to Your Solution

They first think about what they lose, not what they gain. Here is how to win this switch mountain battle.
Go to the profile of Dave Rothschild
Dave RothschildAug 21, 2015
Get a Job, Product: Finding the Job-To-Be-Done in Consumer Tech — Harvard Business School Digital…

Get a Job, Product: Finding the Job-To-Be-Done in Consumer Tech — Harvard Business School Digital…

Laura Day is a Research Fellow working at Professor Clay Christensen’s Forum for Growth and Innovation at Harvard Business School. Laura is…
Go to the profile of Laura E. Day
Laura E. DayJul 23, 2015
Get out of your product bubble: defining competitive markets

Get out of your product bubble: defining competitive markets

If you are defining competitive markets as a certain type of products you are limiting your growth and innovation potential. Even worse, it…
Go to the profile of Tor L. Bollingmo
Tor L. BollingmoJul 21, 2015
Does Apple Use Jobs-to-be-Done

Does Apple Use Jobs-to-be-Done

Does Apple Use Jobs-To-Be-Done? Look at a few quotes from Steve and Jony I worked at Apple from 1987 to 1995 well before Jobs-To-Be…
Go to the profile of Dave Rothschild
Dave RothschildJul 15, 2015
How you frame a problem determines how you solve it.

How you frame a problem determines how you solve it.

There is a common story most product managers hear. There are variations of the story but it goes something like this: Consumers don’t know…
Go to the profile of Dave Rothschild
Dave RothschildMay 20, 2015
This is what causes people to purchase.

This is what causes people to purchase.

I am hungry and I have 15 minutes to each lunch at work. That’s the job.
Go to the profile of Dave Rothschild
Dave RothschildMay 15, 2015

Design for progress, not outcomes

Why do so many people sign up for gym memberships, but then stop going after a month?
Go to the profile of Alan Klement
Alan KlementMay 17, 2015
A jobs-to-be-done interview with myself

A jobs-to-be-done interview with myself

Purchasing represent.io
Go to the profile of Paul Gonzalez
Paul GonzalezMay 1, 2015
Jobs To Be Done Interview Template

Jobs To Be Done Interview Template

This document helps you to take notes during a #JTBD interview. Use it to discover innovation potentials. Available as DOC and PDF.
Go to the profile of Andrej Balaz
Andrej BalazJan 28, 2015
The Jobification of Weather Apps

The Jobification of Weather Apps

Or: You had one job to do, weather app.
Go to the profile of Omer Yariv
Omer YarivJan 29, 2015
Interviews, Timelines, Forces, Job Stories — what’s the difference?

Interviews, Timelines, Forces, Job Stories — what’s the difference?

It’s not easy grasping all of #JTBD at once.
Go to the profile of Tor L. Bollingmo
Tor L. BollingmoNov 26, 2014
Job Stories Spur Creativity

Job Stories Spur Creativity

Job stories break lazy habits to create key insights into what clients want solved.
Go to the profile of Stuart Boyd
Stuart BoydOct 8, 2014
The Jobs To Be Done of my iPhone

The Jobs To Be Done of my iPhone

One device, multiple jobs
Go to the profile of David Wu
David WuSep 13, 2014
“Never show engineers the customer research”

“Never show engineers the customer research”

Uncovering Why Designers Like Personas
Go to the profile of Alan Klement
Alan KlementAug 22, 2014
Design For Switching: Create Better Onboarding Experiences

Design For Switching: Create Better Onboarding Experiences

It was 7pm Monday night and a Google Now alert went off: it was time to record my expenses. Even though I hadn’t recorded business expenses…
Go to the profile of Alan Klement
Alan KlementAug 13, 2014
Asking why is not always the best strategy

Asking why is not always the best strategy

Pushing toward a deeper need is good, but you need to know when and how to draw the line at productive questioning.
Go to the profile of Dan Ritzenthaler
Dan RitzenthalerAug 7, 2014
About
Jobs To Be Done
Jobs To Be Done

Exploring how the Jobs-to-be-Done framework helps us create better products and define markets.

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