The Mighty Social Network That Crushes Facebook
In my ongoing quest toward entrepreneurship, some days I just sit here and stare at my computer not knowing which direction to go in first.
Social media intensifies the feeling of aimlessness because as soon as you hop on one platform or another it becomes an instant distraction. You go check this or that notification and you’re immediately derailed by all the pretty pictures and newsworthy things.
It’s incredible how much time I can sit here and scroll. Then it’s 4:30 and the point at which I can do anything useful with my day has passed.
Ironically, it was inside a Facebook group that I discovered a social platform that has kind of blown my mind since I began exploring it.
The Facebook group is full of entrepreneurs discussing various platforms they use to run their online educational businesses. Most of the platforms I’d heard of but this particular one, never.
It’s called Mighty Networks
And it is brilliant!
Mighty Networks is sort of like Facebook in that it allows business owners or educators to run a thriving community. But where it differs is that you can also run courses, memberships, live presentations, a blog, and everything else one could need to keep an online business alive. All within your own community.
So, what’s the difference between Mighty Networks and every other platform they’re trying to sell you out there?
The difference IS the community.
Each member of your community gets to create their own personal “social” profile. They can choose to follow and interact with whatever topics and fellow members they’re interested in without an algorithm dictating what they see.
Facebook doesn’t facilitate this type of focused interaction within groups.
Speaking from experience inside many Facebook groups, I miss A LOT of useful and interesting topics because of algorithms and what the platform chooses to put in front of me. Hence, the mindless scrolling to find something worthwhile.
An interesting case in point:
I’m a member of one Facebook group with over a million members who love travel, yet the administrator herself admitted to a dismally low number — like, less than 100 people seeing her announcement posts.
1 MILLION members???
If I ever had something to sell to that many people even for a dollar, I could retire. But if nobody ever sees what I’m offering it just becomes a massive chore to maintain a community of such magnitude.
Within your own Mighty Network, you can have private groups inside your community, you can offer paid educational sections, courses, workshops, webinars, personal notifications, and community-wide notices.
It also offers polls, member-driven content, surveys, and general chit-chat.
For your own network you can use whatever domain name you wish, you can build a landing page for your main community AND each area inside your community. You can charge one-time fees, recurring subscription fees, course fees, etc.
I know…this sounds like an infomercial for Mighty Networks. I’m not trying to promote it, in fact, they don’t even have an affiliate program.
I’m pretty much just gushing over finding such a robust platform that eliminates the need or want to ever be on Facebook.
No negative or political commentary, no ads, no distractions, no bullshit basically.
Just your own highly engaged and focused community paying attention to what’s going on inside of it, with a bunch of useful, intentional integrations and perks that traditional social media does not offer.
I honestly can’t see why someone who is entering the online educational arena wouldn’t use it.
Having said all that…
I’m still a brand-newbie to Mighty Networks and probably don’t know half of what I’m doing in there yet. I’m mid-way through their community design class to figure out exactly how to structure my own community the way I want it.
But I just thought I’d throw this out there to anyone who might be considering dipping their toes into creating educational space for online learners.
Speaking from a decade’s worth of experience running a large niche Facebook group of over 5000 people, I can say with certainty that a solid community built around a common interest is one of the most valuable assets you can have.
Now, I’ve found a way to eliminate algorithms so that my entire future community is able to pay attention to what they came for, not just what Facebook chooses for them.
If you enjoyed this story, here’s my non-intrusive way of ushering you toward my newsletter. When you subscribe, I’ll know you’re cool with hearing from me once in a while.