From Ditches to Rocketships
Big ideas weren’t always Paul’s domain. Before becoming an entrepreneur, it was working at restaurant that he called “the hardest thing I have ever done” — until the CEO of Pure Water asked him an important question that became a revelation:
“Do you want to spend 24 hours a day digging ditches or building a rocket ship?”
“In other words, you need to think BIG,” Paul said, adding “it is actually easier to attract capital and talent with big ideas.” Paul has created the Big Idea Canvas just for this purpose, helping aspiring exponential founders test underlying hypothesis and “avoiding spending time on small ideas.”
The founder and investor believes startup entrepreneurs should be critical of their ideas, urging we “do not to fall in love with your idea, but fall in love with the problem you are trying to solve.”
