My Most Heartfelt, Exuberant Thanks for an Incredible Genesis Drop!

I am speechless. Well, maybe not totally speechless as I can’t help but thank everyone who helped make this drop a success.

Wow. Wow. Wow!

What a wild ride the last week has been. While this is just the beginning, before we put our heads down on what’s next, I wanted to take this opportunity to thank everyone who helped make this drop such a success. We’ve had an effusive outpouring of support from our community without whom none of this would be possible. While that may be true for any company, in this wacky new world of Web3, it’s community or bust. And the burgeoning mmERCH community is the absolute best! Thank you.

Thanks and thanks and ever thanks to my astounding mmERCH team. We are small but we are mighty — not to mention smart, driven, highly skilled, fun, funny. And I am incredibly proud to be part of it.

Thank you to our partners — builders, marketers, thinkers, artists — who helped us create a new kind of experience. No doubt, sticking to a template would have been easier for all (except the end user). But, we took no shortcuts, and together built something extraordinary — and, if I may be so bold, something beautiful.

Thank you to the mmERCH Friends of the House. You rocked our hoodies, a cult of performance. Because taste is a creative act where the only validation required is conviction.

Thank you to all of our ambassadors, all of our champions, who gave us insights, support, kind words, enthusiasm, both behind the scenes and in front of the camera (that is, X). You created the momentum that helped make this drop what it was.

And, last but by no means least, my deepest thanks to all of you who minted and those of you who have claimed. You are dear to mmERCH. As witness and participant, together we’re building a heritage house of the future.

This really is just the beginning. We have so much more lined up, so many exciting partnerships and collaborations, headed your way soon. Stay tuned!

Love,
Colby

mmERCH is Neo-Couture. We code, cut, and curate luxury apparel where every piece is 1-of-1-of-x, linking art and fashion across the digital, physical, and virtual. The Juice Box is where we discuss the history, future, and philosophy of Neo-Couture. Visit mmERCH >