Jan 14, 2021
How to Increase Organic Traffic in 2022
Pro Tip: Optimize your site for Page Speed, Mobile Devices, and Voice Search
Gaining more organic traffic is the most important thing in the SEO world.
Most SEO agencies you find tell you they have the ability to drive in more traffic to your site.
Every SEO expert sees organic traffic as the main goal.
Now that you have your personal website, you must have seen some terms that you don’t understand; it is vital to check them out and find out why they’re important.
The aim of this tutorial is to help you understand the following:
What does organic traffic mean?
Why is organic traffic the main goal?
How can I enhance the organic traffic on my website?
What is Organic Traffic?
Organic traffic is the number of visits your website has with the assistance of adverts or paid promotions in the search results.
Organic traffic is different from paid traffic; paid traffic visits are generated using paid ad campaigns.
To put it in a simple way, organic traffic is said to be a situation where visitors access your website by using the search query on Google or any other search engine without using ads links or paid search results.
Because it is free, website owners use organic traffic more than paid traffic.
SEO techniques help you get more organic traffic to your website every day, but this doesn’t just happen like that.
You have to work on your SEO techniques to get the best result.
Why is Organic Traffic the Main Goal?
People consider organic traffic to be more important than paid traffic, Facebook traffic, and other traffic from different social media stands.
The reason people prefer organic traffic is clear; it is because it doesn’t require you to spend money, and it boosts your site recognition without forcefully appearing in the form of ads which can be annoying sometimes.
Organic traffic is also important because when users use the search query, they land on your site, and become your customers.
This means your site is doing the right thing by addressing the needs of your customers without using your money.
If your site continues to provide users with solutions, they’ll likely subscribe to it, and this is how you gain followers naturally.
It may not be noticeable, but people feel like they can trust the website that appears at the top of Google’s search results or the search results of any other search engine.
This means when your site appears on top of a search query, you have a very high chance of increasing your organic traffic.
Vital SEO statistics will provide you with insights:
- 67.60% of all clicks are gotten from the first five organic search results
Backlinks are important, and 91% of the pages that don’t receive organic traffic from Google don’t have backlinks - The top four things that affect organic traffic are visits, pages per session, amount of time spent on site, and bounce rate
- 52% of the entire global online traffic was from mobile phones while 45% of the traffic came from desktop devices
- Over 70% of online marketers say SEO is more beneficial than Pay-Per-Click
- Studies show that bringing up-to-date and reposting old blog posts with fresh content and images increases organic traffic by 106%.
How Can You Enhance Organic Traffic To Your Site?
Many website owners want to know the key to increasing their website traffic.
Sometimes, some SEO experts use tricks and hacks to bypass, and they end up using Black Hat SEO methods.
It is advisable that you don’t do such because once you get that boost, and Google notices you, you’re in trouble.
Your website will be punished for it, and it’ll be difficult to rise up again.
The greatest way to increase organic traffic on your site is to obey White Hat SEO practices.
These methods comply with the rules and regulations of every major search engine, even Google.
Here are some of the greatest SEO techniques that you should make use of in 2022.
1. Build Brand Authority
In the world today, fake news and fraud seem to be everywhere.
Google has decided to use EAT (Enterprise, Authority, and Trustworthiness) factors than they normally would.
With this in place, it’s important that you build the authority of your brand.
Google mostly uses EAT in the Health, Financial, and Business sectors, but that is about to change because it will be used in every other search result too.
Google has planned to rank sites with authority, credibility, backlinks, and precise keywords.
The simplest way to build authority on Google is to deliver trusted, problem-solving answers to the search queries of users.
2. Be Present at Google Maps
The first search engine results page (SERP) only contains 10 positions, and then the consequent pages get only a few clicks.
Because it’s hard to rank well on the first SERP or get a top spot there, you should find other ways to rank well.
Google Maps is a good way to rank well for local businesses in their niche and become outstanding.
What’s vital is that Google Maps is placed higher in the Google ranking than even the first organic search result.
3. Conduct Competitive Analysis
It is advisable that you study what your SEO competitors are doing so you can learn from them, and see where they’re lacking, then improve on it yourself.
It is good to analyze their pages that perform best, and note the source of their organic traffic, and what increases it.
As you study the sites of your competitors and ads, focus more on the keyword gap and link gap.
4. Produce Relevant, Quality, and Engaging Video Content
If you pay attention, you’ll notice that video content is more appreciated nowadays.
This is because people prefer to learn what they need to know through videos instead of reading about it.
Not everyone has time to read pieces of content that contain about 4,000 to 5,000 words.
You should give your audience what they want most through videos.
A lot of bloggers have branched out into vlogs because they want to rank well on YouTube as well.
5. Incorporate Keywords for Humans, not for Google Bots
Did you know that Google’s main aim is to provide trusted results to people, and not their bots?
This is why they’re working hard to make their bots find sites that address the needs of people.
You don’t need to place keywords everywhere, but instead, you should use them precisely with purpose so they can give meaning to your post.
This is vital because people don’t like to see too many repetitive words all over the content.
6. Earn High-Quality Authority Backlinks
Backlinks are still one of the top-ranking features, and getting them from sites with huge authority is difficult.
The best and legal way of getting backlinks is to develop quality content that is special and helpful.
Developing compelling content is good because it’ll make other sites want to link themselves to your site.
7. Optimize for Page Speed, Mobile Device, and Voice Search
These three have become the most important factors recently when it comes to getting organic traffic.
Page Loading Speed
You should enhance your page loading speed or else you would lose the user even before they see the content you have in store for them.
If you think the page is taking too long to load photos and videos, it is advisable that you compress them before uploading them to your site.
Mobile-Friendly Sites
Sites that are well optimized for mobile are getting ranked more than those that aren’t.
People use smartphones to search for answers on Google more than they use desktop devices.
Voice Search
Voice search is gaining recognition by the day, and it’s now used at homes.
If you fail to optimize your website for voice search, then you’re losing a big measure of organic traffic.
Long-tail keywords should be used in the question format to make your site optimal for voice search.
Conclusion
These are some of the best ways you can use to drive more organic traffic to your site this year.
Now that Google is advancing, you too should advance so you can stay on top and keep organic traffic rolling into your website.
