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The KickStarter

A place for passionate writers, innovators, entrepreneurs, and anyone who is ready to help people solve their problems.

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Is Covid Washing Out Your Brand Purpose?

5 min readMay 27, 2020

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In the early months of 2020 as the corona virus has challenged global humanity, so many topics have come into crystal clear focus. With assassin-like precision, society and markets have passed judgement on behaviors previously thought acceptable, and demanded new services and experiences not considered important just weeks before.

The lion share of the mental shift happened both globally, and at pace, in little over a month. Naturally, brands have struggled to respond and unsurprisingly many have tripped over their shoelaces and skinned their knees. There is blood on the floor. Faces needs saving.

In amongst that, there have also been some awesome acts of service to mankind and market from both major and minor players alike. I’m not, for even one second, diminishing what they have done with this article. I am a huge fan. Huge.

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The KickStarter
The KickStarter

Published in The KickStarter

A place for passionate writers, innovators, entrepreneurs, and anyone who is ready to help people solve their problems.

Aarron Spinley
Aarron Spinley

Written by Aarron Spinley

Growth & brand theory from a top 10 global thought leader (Thinkers360). SPINLEY.CO

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