The KickStarter
Published in

The KickStarter

How a low price can be a bad strategy for a business

The Price Isn’t Always Right

Think we shop for value? Think again. Sometimes, a higher price will help sell more of a product. What does this mean for companies and for consumers?

The wine aisle. Is there a more confusing, confounding place on earth for anyone who doesn’t happen to be a sommelier?

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David Wyld

David Wyld

David Wyld is a Professor of Strategic Management and Consultant. Support his work and become a Medium writer yourself: https://davidwyld.medium.com/membership.