The KickStarter
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The KickStarter

TikTok and Its Troubles

Source: Unsplash

TikTok has launched 3 years ago, since then it has amassed up to 2 billion downloads beating Facebook, YouTube, and Instagram in the process. It is essentially the most famous app in the world right now.

TikTok’s rise has caused a new age of paid growth to emerge. According to Bloomberg, around 13% of ads seen on Facebook are TikTok ads which means that a large part of their audience is not organically developed. The…

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Parsh Jain

Parsh Jain

I read and overthink. New Delhi | Melbourne