What Entrepreneurs Can Learn from Epic Games’ Attack on Apple
Take heed, because nothing’s off-limits
Amid Epic Games’ planned Fortnite boot from the App Store and Google Play is a harsh lesson about business, trust, and integrity.
On August 13, 2020, gaming giant Epic baited its users to help carry out its plan of attack on Apple and Google. Most of those jumping on the #freefortnite bandwagon did so blindly.
On the surface, Epic is campaigning against Apple’s closed system for app delivery — third-party app stores are not allowed in the iOS ecosystem. Additionally, the game giant argues the 30% commission received from app sales and in-app purchases stifles innovation.
Google isn’t so much in Epic’s crosshairs. While it also takes a 30% cut from developers, users can opt to download the game from app stores that allow external payment processing. Epic’s lawsuit against Google is likely more about equal treatment.
In the initial week of Epic Games vs. Apple, there are many lessons to be learned.
First, let’s take a look at how Epic plotted its revenge on Apple’s “tax.”
The ideology
App developers have long argued a 30% take by Apple is unsupported. Apple takes this cut from the purchase…
