Cruelty-free gift guide #1: beauty gifts you’ll be wanting to keep for yourself

For the friend who likes to try new things: A subscription to The Vegan Kind’s Beauty Box

For the make-up fan who is also a mermaid: a dreamy brush set.

For the k-beauty aficionado: the most squishable cushion foundation.

For filter-free Instagram shots: a cult primer.

For the matcha lover: a pollution clearing, skin soothing mask.

For the collector: a beautifully designed lipstick box set

All the products mentioned above are, to the best of my knowledge and research, vegan. For more cruelty-free beauty gift ideas see my Pinterest board.

More beauty gift ideas here.