6 Essential Skills You Need To Master To Become A Successful Freelance Copywriter
I often hear the following lament from people starting out in copywriting; ‘I am a good writer, so why haven’t I got more clients?’.
On the face of it, it’s a valid enough point.
However, the answer is hiding in plain sight. In fact, the answer is in the question.
Being a ‘good writer’; for example, working in journalism or getting a masters degree in literature, doesn’t necessarily mean you will automatically be a great copywriter.
And why not, you may well ask?
Because good copywriting is not just about ‘putting pen to paper’ or tapping merrily away on your keyboard from 9 to 5 with an hour for lunch or whenever your mood decides.
No. Sorry. I really wish it was that simple.
A good copywriter has to be a multidisciplinary master. To perform their job effectively they have to be skilled in many different areas and know how, and just as importantly when to apply them.
The top 6 disciplines I believe a good copywriter should master or at least have a good working knowledge of are, in no specific order, the following:
