l8r: pitch-in-progress

Here’s the l8r pitch, presented below as a living document. I encourage you to post your feedback as a comment!

Imagine if it did:

  • You’d remember to buy eggs when you passed the grocery store.
  • You’d know what you wanted to watch when you sat down on the couch.
  • You’d recall what you were going to tell your workmate the next time you saw her.

And the rest of the time, your mind would be clear and engaged with life as it happens.

A better brain. This is what every productivity app has tried, and failed, to achieve.

Productivity apps available today are boring. Bloated. They employ metaphors like “Workbook,” “Folder,” “Label,” that are obsolete and, to younger people, even alien. Using them feels like work.

Social apps like Snapchat aren’t just “fun” — they’re incredibly effective at the rapid, lightweight transmission of information. Why are productivity apps so far behind?

l8r is a camera-first note-taking app. With l8r, it’s incredibly fast to jot down and snooze, or “l8r,” any idea. And it’s fun, not onerous.

l8r is the chillest way to capture the things that matter in your everyday life.

The 30 people currently testing the app are l8ring film recommendations, empty milk cartons, design inspiration, restaurant menus, potential road trips, places to take their parents when they visit.

l8r helps us fulfill our intentions and reduce our cognitive load. It’s built on a new behavioral framework that synthesizes the highlights from a variety of systems, from GTD to competitive memorization to Marie Kondo’s “The Life-Changing Magic of Tidying.”

l8r covers the full stack of the things we want to do. With l8r, people capture, defer, and ultimately fulfill their intentions.

Capturing and deferring is a ridiculously lightweight process: it’s literally a single tap. It has to be that simple to capture any idea that enters our headspace.

As time passes, our intention crystalizes and the idea itself is processed by the app. Okay, that’s a picture of a menu, taken near a restaurant called Ápizz. Sounds like a new place to try for dinner.

The passage of time creates a clear path to fulfilling our intention. When the l8r resurfaces, we have 3 options:

  1. Do. Let’s make a reservation for Ápizz. It looks delicious!
  2. Delete. Actually, my friend Jasmine said it’s overrated. I don’t want to go there anymore.
  3. Defer. I’m out of town this week, but let me re-l8r this for next week and invite Kevin.

This is where the core value of l8r resides. This is about more than remembering: this is about clearing your headspace, being present in the moment, and living a more fulfilled life.

So far we’ve primarily talked about l8r through the lens of a single-player experience. But the desire to l8r to one another is just as strong as the desire to l8r to ourselves. Imagine:

  • a group of friends l8ring a camping trip, and being synchronously reminded of it a month later.
  • a wild night out with your friend that you l8r for the next time you see him.
  • surprising your significant other with a l8r on your anniversary.

l8rs that we create together become loci for rekindling relationships and reliving shared experiences.

Like totems, they have deep meaning to those involved in their construction while remaining inexplicable or invisible to outsiders.

l8r has immediate single-player utility, and tremendous potential as a multiplayer network. Accordingly, it does not rely solely on word-of-mouth to grow.

Why Now?

A few things are coming together that make now the time for l8r.

  1. It’s easier than ever to rapidly capture our ideas. Mobile photos and ideographs (emoji) have exploded in usage. Visual expression is fast, context-rich, and lightweight. Winning products are evolving rapidly to keep up; losing products are entrenched in text-polluted interfaces.
  2. OCR, AlchemyAPI, Rekognition, and other visual recognition software are finding mainstream usage. We’re beginning to understand the intentions behind images and natural language.
  3. We have entered the attention economy; attention has become our most precious resource. There is a strong aversion to “just another app” that will hog up our headspace, and conversely a tremendous appetite for anything that will free up our headspace.


l8r is a business and there are three pillars from which it can generate revenue:

  1. Customer acquisition. l8r helps people fulfill their intentions. When those intentions are to rent a movie, book a restaurant, fix a door, l8r can generate revenue by directing people to fulfillment services (Amazon, Resy, Handy).
  2. Productivity is worth paying for. Successful productivity apps in the market take advantage of freemium models, paid Desktop apps, etc.
  3. Intention API. l8r is built on top of a framework for capturing a user’s intention and resurfacing it when it becomes actionable. There’s an opportunity to convert this framework into a service that other developers can use for the specific needs of their own apps.


Hi! I’m Nick, and I started l8r as a side project in February as part of the Year of Nick: a year of public, personal, collaborative building.

I’ve spent 7+ years making social products that help people fulfill their aspirations. Places I’ve has worked: betaworks, DrawQuest, Canvas, and Ning. I’m a Techstars mentor, and I help out with various programs at Orbital.

As l8r transitions into a full-time company I’m seeking collaborators. More on that here.