Content Marketing with Animation: Inspiring New Ways To Connect
The challenge
We (at The Lab) work hard to create valuable content for other people’s audiences. Tailoring content for other’s industries and demographics is something we love doing, but we know firsthand how it can easily lead to neglecting your own social media space.
So we set out on a mission to grow our audience, and our social media reach organically. We value quality over quantity, so we worked hard to create high-quality visual content with rock-solid value.
We believe animated videos are one of the best ways to do this. Animated videos aren’t just any old type of video, they’re engaging, unique, personal, and did we mention fun?
https://www.instagram.com/foodfightstudio/?hl=en
Our Solution
We worked hard to create and promote animated videos to prove to ourselves (and you too) that we can grow our target audience with absolutely $0 in ad spend. Here are the six main strategies we used to implement within your own marketing strategy.
1. We Took Time to Get Organized and Plan
There isn’t any “right” answer to what your social media objectives should be; that answer can be different for every business, but we know setting goals that can…
