PinnedBret WatersThe Launch Path — Table of ContentsIntroduction. How to use this framework. Step 1: Listen to the waves. Step 2: Build something people want. Step 3: Draw the landscape…Apr 20, 2023Apr 20, 2023
Bret WatersRabbit in a HatI did not go to CES this year, but the talk of the town was a new device called Rabbit. It’s not really a phone (although it does video…Jan 171Jan 171
Bret WatersStartup Land 2024The new year looks a bit different for entrepreneurs, innovators, and investors everywhere.Jan 3Jan 3
Bret WatersA few words about frog-flavored cookies.Successful startup ventures need to articulate an actual problem they solve, not simply the absence of something.Apr 20, 2022Apr 20, 2022
Bret WatersThe Value Prop Hierarchy.When selling to other businesses, you want to climb as far up the value proposition hierarchy as you can.Dec 9, 20211Dec 9, 20211
Bret WatersFrame a funnel.Sales and marketing (aka customer acquisition) is the most important function of at any company — if you don’t get customers, nothing else…Nov 17, 2021Nov 17, 2021
Bret WatersThe name and logo dilemma.It’s easy for startup entrepreneurs to get hung up on things that matter less, at the expense of the things that matter more.Nov 16, 20212Nov 16, 20212
Bret WatersDoing Customer Development interviews for your startup venture.You know that talking to prospective customers for your startup is important. But you’re probably doing it wrong.Oct 19, 20213Oct 19, 20213
Bret WatersStartup Founder IntegritySome entrepreneurs have a tenuous relationship with truth-telling. Don’t be one of those.Sep 8, 20211Sep 8, 20211
