Hey Josh — I have to say that I really agree with you. The media needs to actually be hyper-focused on delivering content to the people who really, and passionately care about it. It’s something I’ve been thinking about a lot in recent years, especially as I have this increasing feeling of sameness amongst the content produced by the majority of media organisations.

My Facebook feed is filled with people making the same news content, the same style of videos, the same types of headline driven stories. Yet the content I really care about, the stuff I actually read and engage with, usually never surfaces because it’s too niche for mainstream media. It’s something I’ve tried to fight against in my media career so far — but I’ve noticed the issues are often so ingrained in the culture of some media companies that doing anything differently can be seen as “that’s not what we do around here”.

At a professional level I want to be making content that pushes the boundaries — that doesn’t conform — that recognises the broadness of our global society — and that truly connects with people.

So I’m really fascinated to see what you’re working on at a professional level — but I’m also intensely interested at a personal level.

As a consumer I don’t want to feel like I’m reading the same stories over and over — I want to see the innovation and the ideas — and I want to experience new voices in ways that make me stop and pay attention — I want to see the value in what I’m experiencing — and I want to feel connected with what’s happening in the world.