Messaging Best Practices Guide by Layer
Messaging is the native UX of mobile. Learn how to get it right.
As messaging moves beyond friends and family to include communication in marketplace, community and commerce scenarios, the user experience bar has never been higher. Users know and love their messaging apps, and it’s abundantly clear now that messaging has become the dominant interaction paradigm on mobile. When it comes to messaging in other contexts besides chatting with friends, users expect the same smooth user experience as they are afforded in their favorite social apps.
The difference between an average versus a great messaging experience is in the details. Done well, in-app messaging can drive transactions, raise conversion rates and build user loyalty. Conversely, things like slow load times, a lack of delivery and typing indicators, and missing features (such as limiting messages to text-only) defeat the purpose of having a branded messaging app in the first place.
How do you get from bare-bones chat to an experience that fully leverages on the benefits of the messaging revolution? It’s about more than just integrating photos and emojis. You’ll get there by thinking strategically about every piece of the conversation so that each message sent and received helps build trust, rapport and a personal connection, regardless of what kind of service you’re running.
Layer has assembled the complete guide to creating mobile messaging experiences. Dive into the details of building an incredible messaging experience. Learn best practices for implementing messaging for community, marketplace and commerce use cases with over 30 detailed graphics and animations.
