Want a Killer Strategy? First, Build a Kick-Ass Team.

Shaun McNulty
The Leadership Question?
4 min readAug 15, 2024
Picture Credit: Alex Brueckmann

In the breakneck pace of today’s business world, it’s easy for leaders to get tunnel vision, laser-focused on that elusive ‘perfect strategy’ — the one they believe will rocket them past the competition and into the stratosphere of sustainable growth. But hold on a minute! A crucial element often gets sidelined in this strategic frenzy: the people. Before you even start sketching out your grand plan, you need a team that’s not just good but exceptional. Why? Because the best strategies aren’t born in a vacuum; they’re forged in the fires of collaboration, spirited debate, and unshakeable trust.

Leadership: Where it All Begins

Think of leadership as the cornerstone of your organization. Without a solid foundation, the whole structure is weak. Let’s break it down:

  • Capabilities: Your leadership team is at the helm of your ship. Do they have the skills, experience, and guts to navigate stormy seas?
  • Performance Management: Forget those dreaded annual reviews. We’re discussing creating a culture where growth is a constant, not an afterthought. Are you giving your leaders the tools they need to reach their full potential?
  • Governance: Picture this: a rowing team where everyone’s pulling in a different direction. Chaos, right? Effective governance ensures that everyone is aligned and moving towards the same goal. Is your governance model transparent, efficient, and aligned with your strategic vision?

Leadership isn’t just about barking orders from the corner office. It’s about inspiring your team, challenging them, and giving them the space to shine. When people feel valued and empowered, that’s when the magic happens.

Strategy: The Roadmap to Success

Now, let’s talk strategy. It’s your roadmap, your blueprint for the future. But remember, a map is only useful if you have the right people to navigate it.

  • Vision: Think of your vision as a beacon in the distance, something that draws people in, something they can believe in. Does your vision inspire action?
  • Strategic Choices: These are the big, hairy, audacious goals that set you apart from the pack. Are you playing it safe, or are you swinging for the fences?
  • Goals: Goals give your team a target to aim for. But they need to be the right kind of goals — challenging yet attainable. Are your goals aligned with the opportunities and your team’s capabilities?

A great strategy isn’t just a plan on paper; it’s a living, breathing thing that harnesses your team’s collective power.

Culture: The Secret Sauce

Culture is the intangible force that binds everything together. It’s the energy that fuels your team, the vibe that makes people want to come to work every day.

  • Purpose and Values: This is the heart and soul of your organization. Does your culture reflect what you stand for?
  • Impact: People want to feel like their work matters. Are you creating an environment where people feel valued and empowered to make a difference?
  • People Management: Great cultures attract and retain top talent. Are you creating a workplace where people can thrive, not just survive?

Think of culture as the secret sauce that makes your organization unique. It’s what sets you apart and what makes you you.

Why Your Team is the Key to It All

  • Conflict is Good (the Right Kind). Healthy debate and respectful disagreement ignite innovation. Teams that embrace constructive conflict generate game-changing ideas.
  • Playing it Safe is a Dead End. Complacency is the enemy of progress. High-performing teams are fearless in pushing boundaries, challenging the status quo, and stepping outside their comfort zones.
  • Mediocrity Breeds Mediocrity. You can’t build a bold strategy with a timid team. If your team lacks trust and open communication, it will struggle to make the tough decisions that lead to real breakthroughs.
  • Trust is the Foundation of Boldness. Great strategies are built on a team’s choices. When team members trust and support each other, they’re more likely to take calculated risks and go for the gold.
  • Leadership Sets the Tone: Even the most brilliant strategy is just words on a page without the right culture to bring it to life. Strong leadership creates an environment where people are motivated, engaged, and ready to take action.

Building Your Dream Team: Let’s Get Practical

So, how do you build this kick-ass team that will be the driving force behind your strategy?

  • Invest in Leadership: Give your leaders the tools and training they need to be the best they can be.
  • Open the Lines of Communication: Create a safe space where everyone feels comfortable sharing their ideas, even the crazy ones.
  • Connect the Dots: Make sure everyone on your team understands how their work fits into the bigger picture.
  • Cultivate a Culture of Awesomeness by Reinforcing your values, celebrating successes, and making people feel like they belong.

Over to You

Building a high-performing team isn’t a walk in the park, but it’s the most important investment you can make in your organization’s future. So, how have you seen team-building impact strategic success? What challenges have you faced in creating a culture where leadership, strategy, and people align? Let’s spark a conversation in the comments below!

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The Leadership Question?
The Leadership Question?

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