The Liberators
Published in

The Liberators

Actual stakeholders? Or just your audience?

What makes a real stakeholder? Why that question and how to find them with three simple questions

When is someone a stakeholder, really?

“There is a big difference between a stakeholder and someone with an opinion about the product”

The users and customers are often very distant from the developers. Illustration by Thea Schukken

Stakeholders, Users or Customers?

“We see many examples where the vagueness of ‘stakeholders’ is leveraged into making teams believe that only talking to internal stakeholders is what Scrum is all about.”

Stakeholders help reduce risk

“In product development, we want to balance the user or customer perspective with a business perspective.”

Three questions to find them

  • Are they going to use or are they using the product on a regular basis?
  • Are they investing significantly in the development of the product?
  • Are they personally invested in solving a challenge that your product addresses?

Closing words

Diagnose Your Scrum Team

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Christiaan Verwijs

I liberate teams & organizations from de-humanizing, ineffective ways of organizing work. Passionate developer, organizational psychologist, and Scrum Master.