The Liberators
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The Liberators

Five Types Of Value

A simple model to better understand why and when something is valuable to your team and its stakeholders (in commercial organizations)

Thinking about what is valuable, and why, isn’t easy. Here, a Scrum Team and stakeholders explore what makes their product valuable with an exercise called “design the box

Maximizing Value In Scrum

  • How can you state with certainty that value was delivered by your Scrum Team? What would you need to observe or see happening?
  • Should all the work that your team delivers be immediately valuable to the stakeholders? Or can there be some delay?
  • What does “maximizing value” mean in terms of behavior and decisions that a Scrum Team makes?
  • How does the Product Goal inform what is valuable?
  • How does a Scrum Team decide which items on the Product Backlog are more valuable than others? What do they base these decisions on?
  • Whose perspective do you take when deciding what has “value”?

Value & Stakeholders

“ This also highlights one of the challenges that Scrum Teams [ …] often face. Their actual stakeholders are often hidden behind layers of organizational fat, the question of what is valuable is often ignored altogether, and thus the focus shifts to getting as much work done as possible”

Value & Longevity

“This perspective on longevity also explains why the 2020 Scrum Guide formalizes a singular Product Goal to bring focus to the development over a large number of Sprints.”

Five Types Of Value

Download a high-resolution PDF of this model for free here

Commercial Value

“The key questions to ask here is: ‘(With the Product Goal in mind) How does this item increase our revenue or profit?’”

Efficiency Value

“For each item, the key question to ask is ‘(With the Product Goal in mind) how does this item save us money or time?’

Market Value

“For each item, the key question to ask is ‘(With the Product Goal in mind) how does this item allow us to attract more users or customers?’”.

Customer Value

“For each item, the key question to ask here is ‘(With the Product Goal in mind) how does this item increase the likelihood that a customer continues to use our product?’

Future value

One of the risks of future value is that all time is spent on something that could be valuable in the future, without considering what is valuable right now

“For each item, the key question to ask here is ‘(With the Product Goal in mind) how does this item save us money or time in the future?’”

What about compliance?

Start A Conversation About Value

Start a conversation about what types of value appear on your Product Backlog. For example, the Liberating Structure User Experience Fishbowl can work for that

“After all, how does a Product Owner maximize the value of the work done by the Scrum Team by keeping items around that are seemingly non-valuable?”

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Christiaan Verwijs

I liberate teams & organizations from de-humanizing, ineffective ways of organizing work. Passionate developer, organizational psychologist, and Scrum Master.