3 Keys to Manage Your Personal Brand
Take Control of Your Own Narrative in How Others Perceive You
It was Thursday evening, and you just walked out of your annual performance review. You just received a Strong/Satisfaction rating despite exceeding all Key Performance Indicators set forth by the company. “Even though you have done a fantastic job throughout the year, but we just want to see if you can remain consistent.” That was the feedback that you have received from your manager. Despite your performance ranks at the very top of the company in comparison to your peers over and over again, you were once again cheated out of your supposed annual bonus. Like usual, you felt you have been undervalued with your year of hard work went unrecognized. You asked yourself, “How do I get a fair rating? How do I make others believe that I am so much more than they perceive? Why does the management give opportunities to others instead of me?”
Does the story resonate with you? What do you think is the reason that people with talents and reliable performance records got passed on opportunities? One of the main reasons why some people thrive in their careers while other people remained staggered is because of their Personal Brands.
What is Personal Brand? In short, the personal brand is a promise that you make to the people who deal with you and how well people think about your…
