Meet the Curation Board: Sofia Garcia

Sofia Garcia, “When the Computer Made Art” exhibition by ARTXCODE at CADAF Miami 2019

Meet the Curation Board is a series that introduces the Art Blocks community to the board members and their backgrounds.

1. What is your background as it relates to art and design?

I had been studying art history in college and working at a contemporary Chinese art gallery before I made the switch over to computer science and web development. Once I started to understand how to write my own code, I found myself looking at computers through an art historical lens and became fascinated with the history of computer graphics. I had a friend recommend I checkout Processing and my fascination quickly turned into an obsession for generative art. This led me to create ARTXCODE as an account on Instagram so I could share cool artwork I found (while sneaking some of my own in there hehe) and, honestly, just be a resource for generative artists around the world.

For some extra context, I was very into the Miami art scene starting around 2012. At the time, our current arts district was mostly warehouses, and I found myself painting a number of murals around the neighborhood and assisting in exhibition with artists like the Wu-Tang Clan. Fast forward to 2015, and I was the Director of Education for Code/Art, a non-profit focused on using art to teach the fundamentals of Computer Science. I created their initial curriculum and taught p5.js to over 1500 young students from ages 10–18 across Miami until I relocated to NYC in 2017- I loved every second of it.

2. What is your background as it relates to crypto?

In 2016, I participated in the Miami Bitcoin Hackathon in an attempt to better understand the blockchain ecosystem because at that point I was essentially clueless. My team ended up placing in third for a micro-transaction billing API, which led to the creation of my first wallet and my introduction into crypto exchanges. A year or so later when I was living in NYC, a co-worker sent an invite to an art + blockchain event and I was hooked from there. Every meetup/event I could find that included the words “blockchain” or “art” was put on my calendar.

It wasn’t until ARTXCODE’s first exhibition in May of 2019 that I personally interacted with the NFT space and experimented with tokenizing I am but a vessel” by Dmitri Cherniak on OpenSea. Since then, I’ve curated multiple NFT-backed exhibitions through ARTXCODE and joined J.P. Morgan’s blockchain vertical, Onyx, as a Technical Design Strategist and Subject Matter Expert on NFTs.

3. How would you describe your taste in art?

Strange.

4. What got you interested in Art Blocks?

I have to thank Dmitri Cherniak and his Ringers project for my introduction to the platform. After his announcement, we helped with marketing efforts and published an interview about the project. On the day of launch, I decided I would buy one after I got home from lunch, only to see all 1000 works sold out in minutes. I was stunned. Once I understood the concept of the marketplace and met this community of fellow generative art nerds, I felt like I found my tribe and haven’t looked back since.

5. When you review an Art Blocks project for curation, what qualities are you looking for?

A have a few qualities I tend to put heavy emphasis on in relation to Art Blocks projects: context, compositional variation, and color. What is the context of the piece? Why was it made? Are the variations strong enough to warrant 500+ invocations? Are the color schemes harmonious? Now, looking at all of those factors, can I see multiple distinct variations and tie them back to a single project? If all of those questions can be answered positively, they have my vote.

6. What is your overall vision for the curated collection at Art Blocks?

Well, I think the beauty of the curation board comes from the many different minds brought together to decide what becomes a curated project. My personal ethos will always be to stand behind strong generative artists that I believe in with respect to the maturity of their body of work, growth potential, and both current and future collectors.

7. Is there anything you hope to see in future projects?

More female artists!

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