Starbucks introduces 5p latte levy
The introduction of a 5p levy by Starbucks on takeaway coffee in a handful of outlets in London is a meaningless gesture.
The variation in the price of coffee from one coffee shop to another exceeds 5p, thus a 5p levy on takeaway coffee is going to make not a jot of difference.
It is quite amusing to see the reaction of Starbucks clientele bleating at having to pay 5p extra for takeaway coffee when they are more than happy to pay for overpriced undrinkable coffee. How they will howl when the proposed 25p latte levy is introduced. Maybe they should take the opportunity to discover the many excellent indie coffee shops that London has to offer. Maybe treat themselves to London Coffee or 111 Coffee Shops in London That You Must Not Miss to open their closed minds that there is another world out there, a world of quality coffee.
A latte levy has to be at least 25p as proposed by the House of Commons Environmental Audit Committee and introduced across all Starbucks stores, not 35 stores in London.
To be effective, it has to be coupled with other measures, reusable cups on sale, for example KeepCup, a substantial discount if bring a reusable cup for a refill.
Pret a Manger, to preempt the House of Commons Environmental Audit Committee proposal on latte levy, introduced at the beginning of the year coffee at 49p, a 50p discount if bring your own cup for a refill. No reusable cups on sale, no information in store. A refusal to provide any statistics. A clever PR stunt, little more.
Starbucks introduced a 50p discount if brought in a refillable cup. Then a few months later, after grabbing the headlines, quietly dropped the discount to 25p.
The big chains are lobbying hard behind the scenes to block the 25p latte levy. The reason why, their business model is built upon grab it and go, takeaway, consumerist culture.
In the UK we are throwing away an estimated 2.5 billion takeaway coffee cups every year. These cups cannot be recycled, these are are plastic lined, and therein lies the problem.
Can introduce a reusable cup for example KeepCup, but expensive, bulky, a pain to carry around. The target demographics is office workers popping out for a coffee. And there is only noticeable take up if coupled with a substantial discount when used.
I have yet to see a KeepCup purchased, let alone used, but that was before the report by House of Commons Environmental Audit Committee proposing a latte levy.
Speaking to indie coffee shops, the proposed latte levy may have focused minds. Where they have recently introduced sale of KeepCup, these are selling.
Compostable cups are better then plastic-lined paper cups, but depend on access to a compost heap on which to deposit.
Plastic is killing the planet, marine life is dying. We have to eliminate plastic. We have to move to sit down and relax in an indie coffee shop with speciality coffee served in ceramic or glass.
Starbucks is a socially irresponsible company, they dodge tax.
To illustrate how much Starbucks cares about the environment, last week they opened a Drive-Thru outside Lincoln serving undrinkable coffee.
Starbucks claim they are the first to introduce a charge on disposable coffee cups. Is this true? I would love to hear from any indie coffee shops who have introduced such a charge.
I am aware of indie coffee shops considering hiking the cost of takeaway coffee by the amount it costs them to buy the cups, then discounting by the same amount if bring in a reusable coffee cup, thus cost neutral.
The media regurgitates a Starbucks press release and calls it news. No critical analysis.
The introduction of a 5p latte levy by Starbucks in a handful of London outlets should be seen for what it is, a clever PR gimmick, nothing more.
