Transparency is vital

Keith Parkins
Jul 22, 2017 · 2 min read
Union Hand-Roasted Coffee Union Direct Trade

Steven Macatonia, co-founder, Union Hand-Roasted Coffee

Shorter supply chains provide vital transparency, accountability and control. We work with more than 43 producer groups in 14 countries, but our supply chain is deliberately simple: from supplier, to roaster, to customer. This allows us to ensure that the coffee that we source is 100pc traceable to each producer.

A short and efficient supply chain has enabled us to remain flexible and responsive to demand across all levels of our business and day-to-day operations. Our total supply chain transparency is an important sales tool; our customers want to know exactly where our coffee comes from.

Union Hand-Roasted Coffee through Union Direct Trade, forge long-term partnerships with growers, pay higher price for quality.

Union only buy coffee Q grade 84 and higher, which commands a higher price than FairTrade commodity coffee.

The Little Bicycle Coffee Shop

Musings on all things coffee and occasionally tea

Keith Parkins

Written by

Writer, thinker, deep ecologist, social commentator, activist, enjoys music, literature and good food.

The Little Bicycle Coffee Shop

Musings on all things coffee and occasionally tea

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